Church St Deli Website
This small-town deli lacked an identity system, so I derived it from existing positioning in the minds of its audience. Locals saw it as a kind of rustic, dive bar Subway, and enjoyed the homey alternative to fast food.
This small-town deli lacked an identity system, so I derived it from existing positioning in the minds of its audience. Locals saw it as a kind of rustic, dive bar Subway, and enjoyed the homey alternative to fast food.
